Because it’s the most popular search engine in the world, Google is the search engine that most businesses focus their SEO efforts on. But what are the top Google searches carried out by consumers and internet users all over the world?

Recent data published in 2023 analyzed the 10 most popular searches on Google in 2022. It shows that the most searched word in 2022 is “Google” itself, with an index of 100.

To determine the top Google searches, the data uses the “index vs query” unit, which measures a query’s search volume against that of the top query. In other words, a search query with an index of 80 received 80 percent of the total search volume of the top query, which, in this case, is “Google.”

After “Google,” the second-most searched word on Google is “YouTube,” which has an index of 75. Incidentally, YouTube is one of Google’s subsidiaries. With an index of 68 in third place, the keyword “video” ranks next.

This is followed by “Facebook,” the king of social media, which has an index of 62. The high search volume for Facebook should come as no surprise, considering the social media platform’s massive user base of nearly three billion and that it ranks among the three most visited websites worldwide. “Facebook” is also the second-highest-ranked social media-related search query, after YouTube.

The fifth- and sixth-most-popular searches on Google, “weather” and “translate,” have indexes of 58 and 46, respectively. The next query on the list is “WhatsApp” with an index of 44. Rounding out the top 10 Google searches of 2022 are “news,” “Amazon,” and “Instagram,” with search indexes of 38, 37, and 33, respectively. 

Of the 10 most popular searches on Google in 2022, four are related to social media and communication. The other six are general and ecommerce-related searches.

This list of top Google searches provides valuable insight into how consumers behave on the internet and their online consumption habits. As an ecommerce business owner, it helps to know how your target audience is spending their time online as it allows you to better cater your content to them.

These most searched words on Google also match consumers’ top reasons for using the internet, which include staying in touch with family and friends, keeping up-to-date with news and events, watching videos, as well as researching products and brands.

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