The USA is the second-largest ecommerce market in the world with plenty of business potential for budding ecommerce entrepreneurs. Before launching an online store, it’s important to get an overall view of the leading ecommerce platforms in the USA and their respective market shares.

Start selling online now with Shopify

Start your free trial

Leading ecommerce platforms in the USA

Shopify currently has the largest ecommerce platform market share in the USA, with one in four (25 percent) online businesses using it to power their stores. Coming in second, Wix Stores has a market share of 22 percent. 

As the two largest ecommerce platforms, Shopify and Wix Stores’ combined market shares in the USA make up 47 percent. In other words, nearly one out of every two online shops in the USA use one of these two leading ecommerce platforms to sell their merchandise.

Third on the list of the leading ecommerce platforms in the USA is WooCommerce Checkout, which has 18 percent of the total market share. This is followed by Squarespace’s Add to Cart and Ecwid, with 12 percent and five percent of the ecommerce platform market share in the USA, respectively.

Let’s have a deeper look at the two largest ecommerce platforms, Shopify and Wix Stores.

Breakdown of Wix Stores and Shopify Market Share in the USA

As of October 2022, there are around 2.6 million online stores in the USA that use Shopify as their ecommerce platform. From culinary and fitness to comics and fashion, the range of niches they’re in is wide and varied.

The majority of these stores are located in California. Some 79,900 businesses there use Shopify as their preferred ecommerce platform. This is followed by New York and Florida, home to approximately 33,700 and 30,500 Shopify customers, respectively.

Shopify’s plethora of templates and themes and easy navigation are some of its most popular features and why it’s listed as one of the best ecommerce solutions for US businesses

A similar trend is seen with Wix Stores, which is powering nearly 2.3 million online stores in the USA. These businesses also span across a huge range of industries including sports, health, foodstuffs, and automotive.

Most of these businesses are located in California, Texas, and Florida, with 96,200, 41,200, and 37,800 online businesses running on Wix Stores in those states respectively.

Start selling online now with Shopify

Start your free trial

Want to Learn More?