In the age of timelines and permanence, Snapchat offers a fresh and unique way of interacting with others. Where the norm was to have platforms where everything is saved and stored for later, Snapchat had something else in mind.
Snapchat was quick to rise to fame, especially among the younger generation. Part of this success can be linked to Snapchat having something new to offer to its users. Snapchat has been a real pioneer in bringing augmented reality to its users through filters and interactive lenses. Notably, Snapchat had Stories before Instagram and Facebook. You could say Snapchat had Stories before it was cool.
Snapchat is an image and video messaging app, which was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown in 2011. The app allows you to share multimedia messages that will “self-destruct” in up to 10 seconds.
When it comes to communication style, Snapchat mirrors how people interact with each other face-to-face. The interactions are temporary, and not stored anywhere, much like real life. This enables users to share photos and videos that last a short time before they disappear forever- leaving no history that can come back to embarrass them later.
And it wasn’t long before Snapchat caught the attention of brands and marketers. With the potential to reach out to younger audiences, Snapchat is a great platform if your target market consists of millennials and Gen Z’ers.
These Snapchat statistics will help you understand where Snapchat currently stands and how profitable it could be for your business.
So, let’s dive into the top 10 Snapchat statistics that you need to know about in 2019.
- 1. How Many People Use Snapchat?
- 2. Snapchat Usage Based on Age Group
- 3. Number of Snaps Created per Hour
- 4. Snapchat Mobile Usage
- 5. Snapchat Downloads
- 6. Snapchat Usage by Gender
- 7. Average Time Spent on Snapchat Daily
- 8. Snapchat Daily Users
- 9. Snapchat Discover Feature
- 10. Snapchat Influencer Marketing
- Summary: Snapchat Statistics 2020
- Want to Learn More?
1. How Many People Use Snapchat?
As of June 2019, Snapchat has reached 210 million active daily users (Statista, 2019). That’s a lot of daily active users. For comparison, Snapchat had 190 million daily active users in the first quarter of 2019, and 188 million in the second quarter of 2018. That means that daily active users increased by 8 percent year-over-year.
But how did Snapchat reach to where it is today? To start off, Snapchat brought something new to the table. It wasn’t like other social media platforms. There was something different in the interactions that Snapchat offered. And teenagers liked it. Snapchat created a new way for teens to share their photos freely.
But it wasn’t just limited to the way that people could share their messages. It was also about the features that Snapchat offered. Snapchat gave users a creative platform, with fun face filters combined with the sense of privacy through the disappearing nature of the content.
And even though the security isn’t foolproof, they did much more than competitors at that time. To help increase the sense of privacy, the sender is notified every time any recipient takes a screenshot of the content shared.
It could be a combination of all these factors (among many more) that lead to Snapchat becoming popular among the teens of the world. But more on that later.
2. Snapchat Usage Based on Age Group
90 percent of all 13-24 year olds and 75 percent of all 13-34 year olds use Snapchat in the U.S. (Snapchat, 2019). According to U.S. teenagers, Snapchat is the most important social network of their generation, ahead of competitors such as Twitter or Facebook.
From the early days, Snapchat’s main demographic has consisted of millennials and Generation Z. It seems that the creators of Snapchat understood what the younger generation wants when it comes to social media platforms. With their target audience specified from the start, they’ve developed an understanding of the habits and preferences of this age group which has led them to create a social media app that gives their audience what they’re looking for.
Snapchat offers the element of instant gratification that attracts teenagers and young adults. It’s done a great job so far at giving teenagers a product which they like to play around with. It’s quick and easy to use, you can see who watches your Snapchat stories, and you can choose who to interact with (in private). One added advantage of Snapchat is that there’s no social pressure. It eliminates the need to count likes or comments. Your viewers can choose to interact with you, but that too, only you can see.
It’s easy to see why the youngsters like Snapchat so much. It gives them what they want in a social media app.
3. Number of Snaps Created per Hour
If the last Snapchat statistic didn’t amaze you, this one will surely blow you away: 2.1 million snaps are created on Snapchat every minute worldwide (VisualCapitalist, 2019). Even though there was a slightly higher number of snaps created every minute in 2018 (2.4 million), the numbers in 2019 are still pretty impressive.
It’s important to mention here that Snapchat received heavy backlash in 2018, due to their infamous app redesign. As a result, the app faced a loss of millions of users, and received a lot of criticism from their followers. The goal of Snapchat’s redesigned app was to make it easier to use. But instead users complained that the new interface was difficult to navigate, and made everything confusing. Not just that, but social media superstar Kylie Jenner also publicly criticized Snapchat in a tweet she sent out about her dissatisfaction toward the redesign. That made matters worse for the snap-sharing app.
Since then, Snapchat has managed to work its way out of the backlash. Snapchat has been trying to improve the app in order to draw in more users. There have been efforts to improve the augmented reality lens technology, create a gaming platform, invest in new Snap Originals for its Discover section, and to rebuild the Android app so that it runs more smoothly. With these efforts in place, Snapchat seems to be on the right path to improve engagement.
4. Snapchat Mobile Usage
A new report reveals the applications that are responsible for the most downstream mobile traffic. The Snapchat app is in second place worldwide based on overall mobile usage (Sandvine, 2019). Snapchat has managed to build up a solid user base, which is why it showed up strongly in each region when it comes to mobile bandwidth usage. This Snapchat statistic seems even more spectacular when you compare it to its installed user base, in comparison to other social media apps.
Snapchat users are described commonly as being very “noisy”. This means that they’re very active in the application, and share pictures and videos regularly. Engagement levels are high, and many Snapchat users frequent the app multiple times per day (more on this statistic later under point number eight). This drives up the mobile usage, in comparison to other similar social networking apps.
Another point to keep in mind is that Snapchat users love using Snapchat filters. But when it comes to cellular data, Snapchat data usage can be quite high. This can explain why your mobile data usage is so high if you’re a heavy Snapchat user.
5. Snapchat Downloads
With 53.5 million downloads, Snapchat is in the list of top 10 most popular apps worldwide (Sensortower, 2019). Most of the downloads of the Snapchat app are on Google play. In comparison, TikTok, Facebook, Instagram, and YouTube were all higher up in the list of the most popular apps worldwide, as of Q1 2019.
A noteworthy mention here is that at the beginning of Q2 2019, Snapchat saw a massive increase in the number of downloads. This is closely related to the launch of the gender-swap and baby lenses on the app. Shortly after the launch, the lenses went viral. The lenses that were released on May 8, 2019 lead to a sharp increase in the daily downloads of the Snapchat app, both across iOS and Android platforms. People were using all sorts of social media apps to share how they looked with the new Snapchat lenses.
The Snapchat app was downloaded an estimated 41.5 million times worldwide in May, more than twice the number of downloads from the previous month (16.8 million). Before the launch of the gender-swap and baby filters, Snapchat was being downloaded approximately 600,000 times per day worldwide. After the introduction of the new filters, the daily downloads doubled.
6. Snapchat Usage by Gender
Based on data from July 2019, Snapchat seems to be more popular among female users in comparison to male users. When it comes to the usage of Snapchat based on gender, 61 percent of users are female and 38 percent of users are male (Statista, 2019). This is different in comparison to Facebook and TikTok where male users seem to be in the majority.
Women in general seem to be more fond of visual platforms like Instagram and Pinterest. When it comes to Snapchat part of this could be because they enjoy using the range of filters and lenses that Snapchat has to offer.
If you’re a marketer, understanding the social media demographics can help you drive your brand’s online presence. Knowing that there are more female users of Snapchat, in comparison to male users can help shape your social media strategy. This means that you will be more aware of the type of messages you are communicating and the channels that you choose to communicate them through. So, if your target market is mostly female-oriented, Snapchat could be a great place for your brand to create and build a presence on. This will also help you avoid investing in a platform where your audience doesn’t have a large presence.
7. Average Time Spent on Snapchat Daily
When it comes to the daily time spent on Snapchat, users spend an average of 26 minutes per day (Emarketer, 2019). Since 2017, the average time users spend on Snapchat has remained the same at 26 minutes per day. This means that Snapchat users are spending close to half an hour per day watching, creating, and sharing the content that they create through the app.
This Snapchat statistic shows us that engagement on Snapchat has plateaued. It was predicted a few years ago that the engagement levels will grow over the years, but some events in the past years have caused this to level out. The most prominent among these reasons include the failed redesign from 2018, and increasing levels of competition faced from Instagram, especially after Instagram launched Instagram Stories, which closely competes with Snapchat stories.
Snapchat users spend time on the app to create and share new content, play around with the face filters, watching other people’s stories, and checking out the app’s Discover feature. But more on the Discover feature later.
8. Snapchat Daily Users
For another Snapchat statistic about engagement, 63 percent of Snapchat users say they visit the site daily. And around half (49 percent) claim that they visit the social media app several times a day (Pew Research Center, 2018). This statistic reveals that young adults are heavy users of social media apps such as Snapchat. The same report also shows us that social media platforms such as Instagram and Snapchat are especially popular among young adults between the ages of 18 to 24.
It’s important to point out that Snapchat renewed its focus on its Android app, which was lagging behind in terms of updates. In 2019, Snapchat not only updated the app, but also optimized it for Android operating system. And since most of the users of Snapchat are using the Android operating system, that gave the app improved possibility to expand its user base. Adding to this, Snapchat also updated the face filters for Android, and added some new ones to their list, such as the gender-swap and baby filter, which ended up going viral.
These efforts lead to an increase in engagement of users and as a result also lead to an increase in the number of downloads of Snapchat.
9. Snapchat Discover Feature
Nearly half of Snapchat’s daily Discover viewers watch Discover every day of the week (Snapchat, 2019).
On January 27, 2015, Snap Inc. announced the launch of Snapchat Discover. Snapchat Discover is a feature that provides users with up-to-date news on current events, pop culture, and more. The launch of Snapchat Discover repositioned Snapchat as a distributor of news as well as a social media app to stay in touch with others. Users can access the Snapchat Discover feature by opening the Snapchat app on a mobile device and swiping right twice. On the Discover screen you can watch your friends’ Snapchat stories, but also publisher stories, various different shows and Snapchat stories.
Snapchat Discover gives users the option to view stories created by publishers and TV networks. Popular networks create disappearing Stories comprised of text, image, and video. In this way, Snapchat’s Discover feature gives Snapchat the means to monetize content that they display to their audience.
Despite its popularity, Snapchat Discover faces competition from other social media platforms, like Facebook and YouTube, that offer news and video content to audiences.
10. Snapchat Influencer Marketing
Almost 4 in 10 Snapchatters claim that they discover brands thanks to Snapchat celebrity endorsements and online posts (Globalwebindex, 2018).
Even though Snapchat isn’t the best platform to encourage influencers, their presence has grown over the years. One of the main reasons why influencers find it hard to establish themselves on the social media platform is because there is no real middle ground where you can build up your followers. Influencers on Snapchat usually take photos of themselves using products and share these snaps on Snapchat. This works best when it doesn’t seem like actual adverts. In a way, Snapchat influencer marketing relies on word-of-mouth marketing. Brands are encouraging influencers to use their products and spread the word to their fans and followers.
The important thing to keep in mind for Snapchat influencer marketing is to find a partner that can associate with your brand image. This approach isn’t just limited to Snapchat, but to any type of influencer marketing campaigns, and can directly impact the success of your campaign.
Conclusion: Snapchat Statistics
If anything these Snapchat statistics show us that Snapchat is here to stay. It has undergone a lot of growth in the past few years. And even though Snapchat saw a drop in users in 2018, it managed to make its way back out and get back on track in terms of revenue. In the coming years, Snapchat will continue to attract younger users, mainly millennials and Generation Z. And if that’s your target market, you know that Snapchat is the right place for your business to build a presence on.
Summary: Snapchat Statistics 2020
Here’s a summary of the Snapchat statistics for 2020:
- Snapchat had 210 million active daily users in Q2 2019.
- 90 percent of all 13-24-year-olds and 75 percent of all 13-34-year-olds use Snapchat in the U.S.
- 2.1 Million snaps are created on Snapchat every minute worldwide.
- Snapchat application is in second place worldwide based on overall mobile usage.
- With 53.5 million downloads, Snapchat is in the list of top 10 most popular apps worldwide.
- 61 percent of Snapchat users are female and 38 percent of users are male.
- Snapchat users spend an average of 26 minutes per day.
- 63 percent of Snapchat users say they visit the site daily, with around half (49 percent) saying they visit the social media app several times a day.
- Nearly half of Snapchat daily Discover viewers watched Discover every day of the week.
- Almost 4 in 10 Snapchatters claim they discover brands thanks to Snapchat celebrity endorsements and online posts.
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Is there anything else you’d like to know about Facebook statistics and wish was included in this article? Let us know in the comments below!