20 Amazing Startup Business Ideas That’ll Make You Money

With so many startup business ideas, it can be hard to figure out which is worth pursuing. You’ll want to create a store in a niche that’s not only profitable but also great for the long-term. You may notice that a lot of the business ideas on this list have been growing in popularity recently. While jumping on a new trend can sometimes be risky – it can also be highly rewarding. Some of the ecommerce business ideas on this list have always been popular for a long time making it more competitive but less risky. However, all the niche examples on this list will help make you money.

#1: Selfie Drones – Business Ideas

business ideasThe drone niche is one of the best niche examples for a growing trend. Approximately 600,000 drones are expected to be used in the air by 2018. From drones delivering packages to farmers checking out their crops to videographers getting the best aerial shot, there’s a growing demand and interest in this niche market. So much so that by 2020, the industry is expected to grow to $127 billion. Selfie drones have seen recent surges in popularity making them the drone you should consider selling for your business idea. Selfie drones allow people to easily take pictures of themselves from different angles without needing a selfie stick.

If you decide to pursue the drone niche, you’ll want to figure out which market to target. You can dropship selfie drones to millennials who love taking selfies and taking cool pictures when they travel. When marketing your brand, you’ll want to showcase a collection of cool images that were shot with selfie drones. You can also dropship toy drones catered to children or hobbyists. When marketing this type of sub-niche, you’ll want to showcase the experience of how fun it is to fly a drone around. You can also dropship drones with cameras that can be used to monitor crops, record aerial shots for weddings or commercial projects. With this type of niche market, you’ll want to ensure you choose higher-end drones, which will likely cost more money, as your demographic cares about video and image quality.

#2: HIIT Equipment – Niche Examples

startup business ideasHIIT (High Intensity Interval Training) workouts are one of the most popular niche examples in the fitness realm. The fitness and weight loss niches tend to be stable and profitable for many entrepreneurs. Those who are looking to do HIIT workouts tend to need equipment like weights, jump ropes, medicine balls, fitness mats and more.

You can dropship HIIT equipment from AliExpress. You likely won’t find any results on AliExpress under HIIT equipment, you’ll need to search for individual products such as medicine balls, ankle weights, jump rope and more. Ranking for HIIT equipment should be fairly simple as it isn’t too competitive. You can run Google Ads since most of the products are search based. However, if you create video content around your brand, you can likely succeed with Facebook Ads as well.

#3: Smartwatches – Startup Ideas

business ideasBy 2018, there are expected to be 141 million unit sales of smartwatches around the world.
By 2018, the smartwatch industry is expected to shoot up to an astonishing $19 billion worldwide.
Yet, by 2019, it’s expected to earn $53.2 billion in sales revenue. Whether it’s being used to track steps or plan your day, there will likely continue to be innovation in this niche.

When it comes to to smartwatch niche market, you can dropship a range of AliExpress products. On AliExpress, you can dropship smartwatches with heart rate monitoring which would appeal to those interest in fitness or heart patients. You can also dropship smartwatches with GPS for those who like travelling, hiking or doing outdoor activities. Dropshippers can dropship AliExpress’ smartwatches with cameras for those who like taking pictures or selfies. How you choose to market your brand and who you choose to target can open up a range of possibilities for you.

#4: Mirrorless Camera – Startup Business Ideas

niche examplesIn 2015, mirrorless camera sales were up by 16.5% in the United States resulting in lower DSLR sales. During that time, Canon’s sales were drastically reduced by 21% due to the popularity of mirrorless cameras as they had a collection of DSLR cameras which weren’t performing as well. Despite the high number of people using their phones as cameras, mirrorless cameras have somehow grown and created their own niche market.

With most people using their high-quality phone cameras to take pictures, there’s somehow a growing trend towards mirrorless cameras. Mirrorless cameras are more lightweight and compact than DSLRs which make them ideal for photographers who don’t want to lug around bulky products. When growing your mirrorless camera store, you’ll want to emphasize the benefits of owning a mirrorless camera instead of a DSLR. You’ll also want to write content about why you should use a mirrorless camera instead of your smartphone for taking pictures.

#5: Dash Cam – Business Startup Ideas

business ideasDash cams are one of those startup business ideas that’ll continue to grow in popularity because they’re practical while also having a viral element to them. In 2014, dam cash sales increased by 918% in the United Kingdom because of the viral dash cam videos taken in Russia. Many insurance companies now accept dash cam videos in claims to be used as evidence and some may even lower your insurance premium if you have one installed in your car. By 2020, the industry is anticipated to be worth $4.03 billion worldwide.

If you decide to create a dash cam business, you can dropship from a wide range of AliExpress products. The best way to build up your brand is to show how beneficial your product is. You can regularly post videos on your blog or social media of crazy events that happened but were caught on dash cams. If you decide to do this, you need to make sure you blur out faces and license plates. You’ll also want to have permission from the person who recorded the video to share it. By building out your brand, when people search ‘dash cam videos funny’ or ‘dash cam videos 2017’ one of your videos is likely to pop-up if you post regularly. Content creating – blog posts to videos – can help grow this business.

#6: Wireless Earphones – Ecommerce Business Ideas

startup business ideasThe wireless earphone market is expected to grow by a rate of 7.0% according to a 2016 report. Wireless headphones currently own 31% of the market share which is expected to continue seeing growth. The retail market for the headphone industry is expected to grow to $15.8 billion by 2025 making it worthwhile for entrepreneurs to start businesses in this niche.

Wireless earphones are growing in popularity due to the advancement in technology such as Bluetooth and wifi. However, there’s also a convenience component to them. You can dropship wireless earphones from AliExpress, with many suppliers offering free ePacket shipping making it affordable for consumers. When building a brand, you’ll want to create articles about wireless earphones and different target audiences who’d use them. You also want to showcase the convenience of having them. You could create videos of people using them while they run, commute to work or take it out of their backpacks without having to untangle them.

#7: Matcha Tea – Business Ideas

ecommerce business ideasTea is the second most popular drink after water. Approximately 80% of American households have tea in their home. There are 158 million daily tea drinkers showcasing the growth potential for a niche tea store. Matcha tea has rapidly grown in popularity due to its various nutritional benefits. For example, it’s packed with antioxidants, helps improve your metabolism, naturally detoxes the body, and more. People also make desserts and other recipes with their matcha tea showing the drinks’ versatility.
You can dropship matcha tea and tea accessories from AliExpress using Oberlo. You’ll find a variety of matcha products from the tea itself to powder whisks. You can also sell tea cups and other drinkware accessories. When it comes to marketing, you can create blog and video content around matcha tea recipes. You can work on a long term search engine optimization startegy to rank organically for your products. However, you can also run Facebook ads to get immediate sales.


#8: Beard Oil – Niche Examples

business ideasOne of the most popular niche examples targeting men is beard oil as the grooming industry makes approximately $6 billion in annual sales. There are many successful stories of flourishing beard companies making tens of thousands in sales each month. Other companies are selling hundreds of thousands worth of beard grooming products each year. Approximately 39% of American men have beards which is an increase of 15% from 2012. The men’s toiletries industry is worth approximately $3.4 billion surpassing the men’s shaving industry by over $1 billion.

While the beard oil niche market is competitive, there’s still room for new players. You can grow your brand by dropshipping grooming products and beard oils. You should considered buying a few products to take your own professional images. It’ll help position your brand as a reputable beard oil company. Having before and after beard pictures can help you sell your products to help your customers envision having your products. Your social media platforms should have tons of pictures of perfectly groomed beards for people to use as inspiration. It’ll allow you to grow organically.

#9: Phone Case – Startup Ideas


business ideasThe phone accessories industry may be worth as much as $121.72 billion by 2025. While it may include products other than phone cases, it still offers a lot of flexibility for you as an entrepreneur should you decide to tap this niche market. Notably, the phone case market accounts for 20.5% of the phone accessories industry making it a profitable niche regardless.

While there are a lot of phone case businesses, there’s still room for new stores to emerge. You can dropship from a wide-range of AliExpress products. You can dropship iPhone phonecases, Samsung phonecases, wallet phonecases, and more. When you target women, you can have feminine phonecases such as floral patterns, cute animals, lace or marble patterns. Or you can target those who travel for work such as salespeople or entrepreneurs and market charging phonecases.

#10: Power Bank – Startup Business Ideas

startup business ideasBy 2022, the power bank industry is expected to climb to $25.16 billion USD. A power bank is a mobile charger which is charged in advance for a later use. It’s a great product for those who plan to be in a remote location with limited access to electrical outlets. With an astounding 80% of internet users owning a mobile device, accessories like power banks are expected to continue growing in popularity.

You can dropship power banks using the Oberlo app. You can do a combination of search based marketing (Google ads) with Facebook ads to grow your store’s popularity. You can also expand into other popular mobile accessories niches such as phone cases. Having a store focused on mobile electronics that are growing in popularity can prove to be one of the most profitable ecommerce business ideas.

#11: Resistance Bands – Business Startup Ideas

Business Startup Ideas

Globally, there are around 138.75 million people who are part of a health club or gym. If you’re looking for an evergreen niche, starting a store in the fitness niche is your best bet. There’s been a growing popularity in resistance bands. Whether you’re working out at your home gym or following along to a fitness dvd, resistance bands are popular in a range of workouts making them a great addition to an online store or as a standalone store. There’s been steady interest in resistance bands for years with a notable slight growth within the past year.      
You can dropship resistance bands on AliExpress. Depending on the audience you plan to serve, you’ll be able to easily offer other relevant products within the fitness niche to ensure you have a diverse product selection.To market your resistance bands, you’ll need to show some customers how to use them making video marketing an effective content marketing idea for your store. You can use your videos as a Facebook ad to draw more eyes to your page. If you plan on doing content marketing, you can even create a fitness channel on YouTube where every video you create uses the resistance bands you sell.

#12: Enamel Pins – Business Startup Ideas

Ecommerce Business Ideas

Enamel pins, one the most popular ecommerce business ideas, have been exploding in popularity over the past two years with no signs of slowing down. From popular emojis to food, you can find an enamel pin that suits your customers’ diverse interests. They allow your customers to express themselves with unique fashion art they can easily clip onto an outfit. By offering a quirky or relatable selection of enamel pins to your customer, you’ll be better able to monetize your store. You can also expand into other relevant niche categories such as accessories like sunglasses, shoes, jackets, and more. Keep your brand name generic like ban.do to allow you to grow into other categories as your brand explodes in popularity.

You can easily dropship enamel pins using Oberlo’s app. As enamel pins are visually appealing, Instagram tends to work best when marketing these types of products. You can do influencer marketing. Influencers can take pictures wearing your enamel pins and sharing pictures with their audience. You can also post your enamel pins on colorful backgrounds, lay them out in a patterned design and show them worn by your customers to build up your social media following. Use several hashtags to find new customers and grow your followers.

#13: Men’s Backpacks/Drawstring Bag/Women’s Handbags/Women’s Backpacks – Niche Examples

Niche Examples

The backpack niche has been steadily growing over the years making it one of the best startup business ideas. Backpacks are no longer just for students. Employees carrying laptops to and from work, travellers and more use backpacks regularly. You’ll notice a trend increase within men’s backpacks, drawstring bag, women’s handbags, women’s backpacks and more. The backpack niche is a viable business startup idea since there’s a diverse selection of bags that have been growing in popularity. You can eventually expand into luggage which has also been growing in recent years as well.

Instagram and Facebook would likely work well for your backpack brand. You’ll want to start marketing in July or August to capitalize on back to school sales. Keep in mind that children’s backpacks have been decreasing in popularity so targeting students attending college would likely work best. You can do some Instagram marketing where you have college-aged influencers wearing and promoting your backpack.  Offer influencers a commission for every referral through their link to keep your costs low while ensuring sales. Be sure to also target people by their university and age  to find your audience on Facebook.

#14: Cateye Sunglasses – Business Startup Ideas

Startup Ideas

If you’re looking to launch a startup business, the cateye sunglasses niche might be perfect for you. The niche tends to have steady and reliable growth but has seen an uptick in popularity recently making it a trend worth jumping onto. Over 3.5 billion sunglasses are sold each year globally. While your online store doesn’t have to sell exclusively cateye sunglasses, you should put an emphasis on those products. You can eventually expand into other product categories like watches, scarves, and seasonal accessories to capitalize on year round sales.

When marketing cateye sunglasses, you’ll likely want to tap into Instagram influencer marketing. You can offer influencers a commission for selling your sunglasses so that you only pay a fee for the products they sold rather than a post on their page. You’ll also want to try Facebook ads likely targeting fans of other sunglasses brands. Partnering with a relevant brand can also help you grow your sales such as a sunscreen or beach accessories brand. You can also reach out to publications such as women’s magazines and offer them a free sample to be included on their website or magazine.

#15: Dad Hats – Ecommerce Business Ideas

business ideas

Dad hats have been skyrocketing in popularity. As baseball hats are one of the most popular dad hats around, not surprisingly, there are over 43 million baseball hats sold each year. With the hat industry making over $2 billion in revenue every year, this niche isn’t going away anytime soon. You can eventually expand into other categories within the men’s accessories and apparel niche selling watches, sunglasses, or men’s t-shirts. This will allow you to grow your store’s revenue while still serving your audience.

You can market your dad hat brand on Instagram, Facebook and with search engine optimization (SEO). SEO will take a few months before you start ranking for your keywords. However, if done correctly you can generate organic sales that help keep your ad costs low. When it comes to Instagram and Facebook, there’s room to make your brand stand out from your competition. Many dad hat brands add pictures of the hat by itself which doesn’t draw much attention. Paying a commission to male/dad influencers to wear your hat and share it with their audience can help build a bigger brand presence. Aim to create lifestyle shots of people wearing your hats.

#16: Women’s Pumps – Business Ideas

ecommerce business ideas

The women’s pumps niche has been steadily increasing making it one of the most stable ecommerce business ideas. The stable niche has been popular for several years making it one of the best long-term business ideas. In spring 2016, over 84 million people had bought women’s shoes within the past 12 months. Over 34% of affluent households spent $250 or more on women’s shoes in 2016. It’s safe to assume that women are either buying expensive shoes or buying higher quantities of them. Either way, this will help ensure your business stays profitable within your niche. The great thing about this startup business idea is that you don’t need to only sell women’s pumps but can expand into other footwear and accessories like socks, scarves and other seasonal products.                                                                              

To monetize your women’s pumps brand, you can market your store on Instagram. You can use shoe brands like Katy Perry Collections as inspiration for how to create graphics, what types of pictures and videos to add to your page. You can also use influencers to promote your brand for you to their audiences offering a commission for each sale they bring in. Facebook ads can also work well for your shoe brand depending on how you brand your store. Lifestyle shots like Payless ShoeSource and shoes on colored backgrounds can capture attention better than an ad with a pair of shoes on a plain white background.

#17: Lace Bras – Startup Ideas

startup ideas

The lace bra niche has been steady for years but in recent months is starting to see some growth. The niche will likely to continue to climb. The lingerie industry has increasing sales making $82.1 billion in revenue in 2016. Your lace bra store can also include other types of bras, lingerie, panties, and women’s accessories to ensure strong profits. Bras are the most popular lingerie that people buy making up over 55% of sales within the industry.  

Marketing a lace bra on your online store will require you to use your creativity. Ads with nudity usually get shut down on Facebook ads. You’ll need to use images of your lace bras on vibrant colored backgrounds and styled in fun ways for your ad to be accepted and gain traction. You might want to model your Facebook marketing after brands like La Senza and Victoria’s Secret.

#18: Pool Inflatables – Startup Business Ideas

Startup Business Ideas

With celebrities like Taylor Swift, Kendall Jenner, Zooey Deschanel and more showing off their love of pool inflatables in the summer, it’s no wonder pool inflatables keep growing in popularity. Over the past few weeks, pool inflatables have been showing strong growth. While this seasonal product tends to be most popular in the summer, with a strong marketing push you can expect strong sales even if only for a few months at a time. If you want to capitalize on year round growth you can choose to sell other seasonal items for each season throughout the year.                                                                                                                                                                                                                         
Influencer marketing and Facebook ads work well for this niche since pool inflatables are a great impulse buy product. You can offer a free inflatable to influencers who post pictures of your product and offer a commission for sales that come from their link. You can then use the pictures from your influencers in your Facebook ads to increase product sales. You’ll want to also include customer photos to your website to better optimize your product page so that customers know what they can expect. You can use brands like FUNBOY for your marketing inspiration.

#19: Frill Dress – Business Startup Ideas

Business Startup Ideas

If you want to start a fashion store, frill has been growing in popularity this past year. From frill dresses to frill tops to frill pants, this is one of the hottest trends right now. Online fashion stores are adding frill collections to cash in on the newest trend. The great thing about this niche is that you don’t need to limit your products to only include frill but can add it as a product collection to your current fashion store.      

You can dropship a variety of frill dresses, tops and more from AliExpress. Optimizing your product collection or store for search traffic will help customers find your frill clothing. You can also market your products on Facebook, Instagram and other social networks the same way you’d market a fashion brand. You’ll likely want to include lifestyle shots or pictures of your customers wearing the frill outfits in your social media. You can use Suzy Shier’s frill collection for inspiration for your online store.

#20: Bodysuit – Ecommerce Business Ideas

Ecommerce Business Ideas

Bodysuits used to be worn as lingerie but have made their way into mainstream fashion. Nowadays, women wear body suits as tops. You’ll find a range of sexy bodysuits which are great for a night out or as lingerie. However, you can also find a selection of everyday wear bodysuits. Despite their growing popularity, peak season tends to be around Halloween.                                                                       
You can dropship bodysuits on AliExpress for your online fashion store. If you want to find everyday bodysuits, you’ll need to search for bodysuit fashion where you’ll find a diverse collection of bodysuits. As a fashion outfit, you’ll likely want to make bodysuits a collection in your store to capitalize on the trend. While you can create a store that exclusively sells bodysuits, you’ll want to keep the brand name generic so that you can eventually expand into other product categories within fashion as your brand grows in popularity. You can use Forever 21 for inspiration for your bodysuit brand.

Want to learn more?

Which of the niche examples do you want to try out? Share your suggestions for startup business ideas in the comments to help other entrepreneurs.

  • Mark Benson

    Thanks Nicole., you have got my wheels turning and have slowed my roll.., tell tomorrow morning anyway. 🙂

  • Nicole

    Pick a niche you’re passionate about and roll with it. And don’t get distracted with other niches until that one is sustainable and bringing in money. Having laser focus will get you where you want to go!

  • Jan Fibich

    Thank you.
    I’m trying to get started. The article is like a diamond donated to me.
    Jan Fibich

  • diktor toto

    Thanks for sharing this

  • Good start.

  • James Hoag

    this is a valuable article with lots of useful information

  • Renato Ryce

    thanks for the article Nicole. As a side note some graphs are either outdated ( 2015 data) and if you search for actual periods it will come back as not a “trendy” product .

  • Nicole

    Hey Renato, I actually used past 5 year data. I updated this article a week or two ago so it does go up to 2017.

  • Nicole

    Hey James,
    Did you end up finding the right business idea for your store?

  • Nicole

    No problem! We just updated it with new niches/product ideas.

  • Nicole

    Haha, thanks Jan. We just updated it with even more product and business ideas.

  • Nicole

    Oops. Misunderstood you! Fixing now.

  • pancho javier

    Hi Nicole

    do you think is posible a sale in the 14 days trial at shopify ?

  • Semih Uzunlar

    Thank you Nicole
    It’s a very useful content for the group of people called “wantrepreneur” that I’m in 🙂
    Always want to be a real entreprenur, but we only “want”. We need more encouraging contents and advices 🙂

  • Nicole

    Hey Semih,
    What’s holding you back from becoming an entrepreneur? How can I help encourage you more?

  • Suzanne Ellis

    Good article Nicole- Im looking to open my own e-commerce store, so much to choose from, Do I choose something that I have a passion for or something that will make me money? Ive tried both in bricks and mortar-

  • Omkar Patil

    Yes I finding a new business for Mi Nicole.


  • Nicole Martins Ferreira

    Hey Suzanne, sorry for the late reply. When it comes to my own ecommerce store I’ve chosen to focus on what’ll bring in money instead of what I’m passionate about. The upside is that it’s profitable. The downside is that it can be hard to motivate myself some days. The ideal situation is to launch a store you’re passionate about that’s also highly profitable. What type of content do you like learning more about? Which topics excite you? Is there a part of that niche that’s really profitable? Are there any really trendy products within it you see a lot of people buying? That would be my recommendation for a starting point for you.

  • Greg Berman

    Thanks for sharing these amazing and unique startup business ideas to make money. Yes, every successful entrepreneur looks for an idea which should be profitable and work on the long-term basis. These business ideas are really having good opportunities and lots of scope in the market. You can also browse to BusinessPartners, an online business network, to get some more amazing startup business ideas.

  • Morena

    I need help Nicole..
    I want to try online typing and free lance jobs but I just don’t know where to start.. I have a computer and wifi

  • Nicole

    Hey, what do you mean online typing? Do you mean writing, administrative work, transcribing, etc?

  • Nima

    Nicole, thank you SO much for this article! My wheels are definitely spinning…. But the question that creates doubt in my mind is how in the heck do I compete with Amazon? Can I really become successful with one of these niches on my own, when so many millions of people can just get it on Amazon? Is it really worth it to start a dropshipping store? Will I end up needing to sell my brand products on Amazon, too? It seems like a lot of work to monitor pricing there to constantly ensure I’m competitive. I’m not trying to be a downer, because I REALLY want to do this and even just bought a super cute domain name for my niche, but I just have these doubts….. 🙁

  • Nicole Martins Ferreira

    Hey Nima, for my store we focus on impulse buy products and we sell on FB. This strategy works well for many dropshippers because when a person sees a product on Facebook they’re more likely to impulsively buy rather than do research. Keep in mind that even Walmart sells products that can be found on Amazon. And eBay. And countless other retailers. While it can be competitive, there’s always room in the market for you. People don’t only buy products because of they product. They’ll also buy because they love the brand. Build a great brand. With epic customer support. Create content that stands out. And you’ll have a fighting chance of standing out in this market. You’ve got this!

  • vic b

    Hi Nima, did you ever get a reply from Nicole? I share your concern, I really do. I guess the only way to know what happens next is to just dive in and hope for the best. Cheers!

  • vic b

    Hi Nicole, If you could, please answer Nima’s question I have the exact same concern and I’d like to know what your honest opinion. Thanks.

  • Nima

    Hi Vic! I didn’t get a reply yet, but I did Google some how-to articles about Shopify stores competing with Amazon, and there are a couple good ones out there! Got some good tips. But you’re right – I guess we dive in and just keep learning and researching how to make it succeed. The info is out there! I do know some people are very successful with Shopify stores, so if they can be, there is a way for us to be, too! Cheers! And best wishes to you!

  • vic b

    Thanks Nima! By the way, Vic stands for Victoria. I’ve been watching video after video and I still have much to learn but I’m getting there. I have decided to use my personal FB, Twitter, etc., pages to advertise the old fashion way. I have joined tons of groups! Just can’t see being able to afford FB’s ad prices -at least not now. A minnow in the ocean! LOL Best wishes to you, too!

  • Nima

    Nice to meet you, Victoria! 🙂 I’ve had bad luck with FB ads, but I know it’s because I need to learn HOW to create the best ads (which I’m studying right now!). I know a guy to grew a six-figure ecommerce store starting with a $5 FB ad. I think it’s about targeting, presentation, wording/copy, video vs. no video, and split testing. I think you don’t have to spend a lot, but you will if you don’t know what you’re doing. Lucky for us there is a ton of training out there. Just gotta go find it. There are so many facets to eCommerce and being successful! And you’re right – a minnow in the ocean! LOL. Go get ’em, Vic! 🙂

  • vic b

    So good to hear positive things for a change! Sadly, I get no support here at the house. It’s “why are you spending so much time on pipe dreams?” Lucky for me nature provided me with lots of those little stubbornness genes and they keep me going. I’m going to prove them wrong…hm! If you happened to save some of those great training videos, please share them. I’m going cross-eyed reading stuff about it and the terminology alone is a challenge for me.

    P. S. Talking about minnows…have you heard of http://www.steemit.com? It’s a social media where you get paid in cryptocurrency which you can convert to bitcoin and then to green USD bills! Yaaii! I have a little over a $100 which I made in about two months and don’t even login daily! I’m @blogstar there… he he. It’s fun and the best part: No ads, no censorship, no spying. Thanks for the tips! 🙂

  • Nicole

    Hey Nima, Sorry about that. I did respond but for some reason it disappeared or maybe I responded to the comment on a different blog post. I can’t seem to find my comment.

    The goal isn’t to compete with Amazon. But the reality is Walmart, Amazon, etc also sell dropshipped products. So there’s room for multiple brands in the marketplace. I usually like to stick to impulse buy products. That way, when I market via FB ads customers see my product ad and are compelled to buy right now. If you were to market on Google ads people may be more likely to do research and they may even see competing ads. Niche stores can succeed. You might not become a multi billion dollar powerhouse like Amazon or Walmart, but it is possible to create something sustainable and profitable.

    Don’t let the doubts in your head hold you back. To be honest, I experience doubts every now and then too. I’m currently working on building a brand new store in a completely different niche. And even though I have the marketing experience, and success from previous stores, even I second guess myself. But over time I’ve gotten better at knowing the difference between thoughts that procrastinate me and thoughts that have legitimate concerns.

    It’s amazing that you bought your domain name. Next step is to just start building it out. Start slow. Add 25 products that you think your audience will love or with proven success. And then just start running ads. I usually like to stick to FB for the impulse buy factor (many merchants succeed with it too). Be conservative with your budget at first. I usually like to start a new store by creating ads that are the cost of the product. For example, if you’re charging $40 for the product then create a $40 ad.

    Good luck with your store! Feel free to contact me anytime!

  • Nicole

    Hey Victoria, Love that you and Nima are having a great conversation. I responded to her message. I noticed you mentioned you get no support at home. Just wanted to let you know I feel you. I actually had the same problem. I lived with my parents and they were against me being an entrepreneur they kept telling me to get a real job. It really demotivated me and delayed my success. One of the things that worked well for me is that I stopped talking about my business with family. They’d see me on the computer but wouldn’t know what I was doing. I just kept quiet. They eventually stopped talking about it. And I felt happier because I knew I was on the right path. I wrote a blog post on Fear of Failure that talks about that issue a bit and it’s probably one of the best pick me up articles I’ve written: https://www.oberlo.com/blog/fear-of-failure

  • vic b

    Hi Nicole, Thanks for your encouraging words and for the link to your blog. I’ll watch it right after I finish this note. I wonder if you knew where I can find a link on how to run a FB ad on a small budget. I’ve just crashed and burned on my first one simply because I had no clue. So many variables, columns, categories, choices! I need a FB for dummies video…starting with “login”, click on this tab, this word means such and such, and so on. Is there such a thing? So far all the videos I’ve watched –and I’ve watched like 12 today, assume that the viewer is already familiar with the whole concept. If I keep throwing darts in the dark, it’s going to get very expensive for me. Hope you can help. Thanks again.

  • Nima

    Steemit sounds super interesting – I’ll check it out! 🙂 I’m so glad to hear of your stubbornness gene! Haha. I have it, too! Otherwise, I’d have quit a long time ago. I listened to a super powerful audiobook by Robert Kiyosaki called “Choose to Be Rich.” It was SO eye-opening. He compares many times over the different mindsets of “poor” thinking vs. “rich” thinking, and I realized I’ve spent my whole life with the “poor” mentality. I could see so many ways that my “poor” mentality has kept me from really pushing forward. He also talks about the huge benefits of owning your own business, and that 9 out of 10 small business attempts fail. So let me just say I am due for a success. Lol!

    Don’t give up! And I wholeheartedly agree with Nicole’s advice to button up and stop talking about your venture and eCommerce goals with the people who don’t see its potential. With this last attempt I decided to not tell a soul, except of course my husband. However, long ago I was able to convince him of the huge potential of an eCommerce business, so he is cheering me on. But I’ve also been in your and Nicole’s shoes of having naysayers try to shoot me down. Ooh – insert song, “You shoot me down, but I won’t fall, I am TITAAAAAANIUM!!!” Haha!

    Talk less, focus more, and use us as your support team. You can write me anytime! You WILL prove them wrong, lady, because I know this is possible, and I feel lucky to have happened upon your wisdom, too, Nicole! Cheers to our success, ladies!

  • Nima


  • Nima

    Thank you, Nicole!! I also mentioned you in my reply to Vic below. I get what you’re saying! Like Vic, I really need to learn about FB ads. I’ve spent too much money on those, but I know it just hasn’t clicked in my wee little brain yet HOW to do it right. I need to keep studying that.

    Thank you so much for your transparency. It’s nice to hear you have doubts, too, but like you, I also now recognize when it’s just me distracting myself out of fear of moving forward. Or procrastinating, as you said. Your advice to so helpful. In the past I spent too much time adding way too many products and focusing on design instead of marketing. But then I realized recently it’s because I’m not confident in the marketing, so I just spent time (and money) on what I did best. *Insert X-Factor buzzer sound*

    I like your method of creating ads that are the cost of the product. I feel like I’m really learning this time around about how to do this the SMART way. I’m doing things differently than I did before, and I’m able to withstand those bad habits that made my business attempts fail in the past.

    Btw, is there some secret to knowing which products make good impulse buys?

    Thanks, Nicole! xo

  • Nicole

    Answered below!

  • Nicole

    Hey Suzanne, sorry for the super delayed response. I usually stick to niches that make money but I can get exhausted of them quickly. I usually aim to narrow down my most profitable passions and stick with that. If the niche has a high search volume, brands of that niche have hundreds of thousands or millions of followers, there’s a good sign that it’s a profitable niche.

  • Nicole

    Hey Victoria, Here are a few videos for you: https://www.youtube.com/watch?v=Oce_bNA5obM&t=2s and https://www.youtube.com/watch?v=dojwz–zBWk Trial and error usually works best with FB ads. But hopefully these videos help out a bit!

  • Nicole

    Hey there – sorry for the delay. It’s possible if you have some experience in marketing. You’ll need to work a bit to add products, make your website look professional and complete your store’s look. If you finish that within a week and a half, you’ll be able to start marketing.

  • Mir Hussain

    @Nichole. Having laser focus will get you where you want to go! Awesome quote this is one i was looking for? Cheers!

  • Nicole

    Haha, thanks! Hope you’ve got laser focus now as you work on your store!

  • Mir Hussain

    Yes Nicole! if you could help me with an idea on wholesale2b. is it worth then Aliexpress.

  • Mark Royer

    Facebook can be intimidating to many people so I recommend getting some Free Facebook Marketing Tips from DestROYER Competition at http://www.DestroyerCompetition.com/15tips

  • Vu Thanh


  • acquila ntsonkota

    Thanks for this article, I tried opening up a store with Shopify and Oberlo but after a bit of research I found that Dropshipping to South Africa is extremely limited if available at all. I found a website called Aliexpress agent but they are a bit pricey, they charge more than 23rds of what I can charge my clients for shipping. Are there any other methods/ recommendations for dropshipping?

  • Ericson Guillem Alvarez

    Hi Nicole I think I am going to apply what you have just said just don’t talk to much of your own business on your family like me my wife my parent are all against on what I’m doing right now, I’m a nurse and they kept telling me to work full time nurse but I feel my passion is on business and I’m going otodo everything to be successful in here.i have tried many businesses but I fail because of them to.. but this time i feel this is it I’ll just kept my mouth shut and work hard both ways being a nurse for now while my ecomerce business is growing

  • Guillermo

    Hi Nicole,

    Great information. Wanted to see if you have any tips on managing the time it takes for the dropshipping products from AliExpress to arrive to the client. This is my main concern when promoting the products. Don’t want to create that “bad taste” with customers.

    Thank you,


    Hi there, I’m about to start a dropshipping business but was shocked when checking AliExpress that the suppliers listed quote 20 – 40 days for delivery…how can dropshipping work with these delivery schedules? People may wait 10 days, but 20 – 40 is ridiculous! What can you tell us about this?
    Thanks, John

  • David Sewell


  • Edward Byrne

    Such a useful article – thanks!

  • Edward Byrne

    You need to check whether the supplier offers Epacket. Epacket is China’s Fedex. If they do offer it shipping to the US is 2- 3 weeks and very reliable. Fedex handles the final delivery in the US. Note this is only to the US.
    The only other way to speed things up is to use dropshippers that hold stock in your country or import your own stock. But then you’re not really dropshipping.

  • Edward Byrne

    Shipping to South Africa is really expensive and slow from China. I wouldn’t bother. Concentrate on the US market and ePacket even if you live in South Africa.

  • Edward Byrne

    Use Instagram.

  • acquila ntsonkota

    Hi @edwardbyrne:disqus ,

    Thanks for the response, so are you suggesting I focus on the US market in terms of selling to US customers and ship stuff from China to the US using ePacket instead of selling to the SA market?

    If so, how would I manage returns? D you have any experience/ knowledge with this sort of thing?

    Your response will be highly appreciated.

  • Edward Byrne

    Yes that’s exactly what I’m talking about. Returns are usually handled by the sellers. You have to pick quality products (lots of good reviews) and top sellers. This is very important.

  • Thank you Edward:) All of your advice is very useful.

  • Thank you for the great article:) This comment thread is incredibly helpful too.
    Thank you everyone!


    Thanks Edward

  • Amazing Ideas for startups, These all ideas are perfect, Electronics or Women clothing business is more popular now days. According to me Women clothing is perfect for stating a new business.

  • Neng Mendoza

    Pls help me start my owm business i want to be in it full time 1 yr from now

  • Nicole

    What stage are you at? What have you done so far?

  • Great tips, i liked the topic.

  • Craig G

    outside of dropshipping ideas above, how would you source the more niche stock items?

  • Joanne Paquette

    Hi Nicole. I truly need guidance/help for a few ideas I have. From t-shirts to unique marshmallow treats and a scatch & win lottery tool (used to do the scratching). Please help me, I am truly alone at this….and I need help. THANK YOU, Happy New Year

  • Siddhesh Rane

Join 700,000 Other Entrepreneurs


Thanks for subscribing!

Start using Oberlo today

All accounts have access to the forever free Starter Plan

Sign Up Free