There are countless small business software programs and tools out there that you can use to manage and grow your business.
But which ones should you use?
Whether you want to build a website, supercharge your marketing, or harness the power of cutting-edge management tools, this is the list for you.
We’ve cherry-picked 101+ top small business software programs and tools to give you a handful to choose from in each major category.
Buckle up — let’s dive in!
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Website Building Small Business Software
Wondering, “What is the best software for small business?” Then, look no further than Shopify. This all-in-one software for small businesses allows you to build a website, manage inventory, optimize your marketing, accept payments, and more.
2. Domain Name Generator
Free small business software that will help you discover a winning website domain name in minutes.
Highly customizable software to manage small business websites, complete with a library of templates and plug-ins.
All-in-one software for small business websites, with pre-made templates and a simple drag-and-drop builder.
Similar to Squarespace, Wix can help you create a simple and professional website fast.
6. Exchange Marketplace
One of the best tools for small business owners looking to buy and sell established websites and ecommerce businesses.
Best Tools for Small Business Payments
7. Shopify Payments
Arguably the best software for payments that integrates effortlessly with Shopify’s website builder, inventory tracking, and point-of-sale system.
A great tool for managing credit and debit card payments online.
Software to take online payments, manage invoices, and set up auto-billing.
A highly customizable infrastructure for online payments.
11. Amazon Payments
A tool to allow customers to pay through their Amazon accounts.
Marketing Software Programs
Software to manage small business marketing tasks — Kit is an automation tool that can create ads, send emails, share posts on social media, and more.
A suite of tools for small businesses that includes an advanced customer relationship management (CRM) tool.
14. Salesforce Essentials
Small business software to manage marketing and sales activities from the world’s leading CRM.
15. Keap (fka InfusionSoft)
Sales and marketing CRM software to run a small business.
A suite of tools for running advanced marketing campaigns.
Best Software for Small Business Branding
Free business tools for small businesses wanting to create a logo and online branding materials.
18. Business Name Generator
The best free small business tool for finding a winning business name.
19. Shopify’s Free Slogan Maker
Free small business software to help create a catchy slogan in minutes.
20. Image Resizer
A free tool for resizing website images.
Email Marketing Small Business Software
Simple software to manage small business email marketing, which integrates with most website builders.
Highly flexible email automation small business software offering powerful integration with other online tools.
23. Get Response
Email marketing and landing page software for small business lead generation.
24. Constant Contact
All-in-one software for small business marketing and sales, including email marketing tools and a website builder.
25. Campaign Monitor
Advanced email marketing small business software with an intuitive drag-and-drop builder.
Social Media Marketing Tools for Small Business
Simple social media management software, perfect for scheduling posts across different platforms.
All-in-one software for small business social media management, complete with scheduling, reporting, and social listening tools.
28. Sprout Social
Another leading program for managing social media marketing.
The best small business software program for supercharging your Twitter marketing.
Paid Advertising Software for Small Businesses
30. Facebook Advertising
Program for creating highly targeted advertising campaigns.
Software to manage small business advertising campaigns across Google Search, YouTube, and the Google Display Network.
32. Bing Ads
Software to create and manage advertising campaigns in Bing search results.
33. Pinterest Ads
Program for creating and managing advertising campaigns on Pinterest.
34. LinkedIn Ads
Business software for small businesses wanting to run ads on LinkedIn — perfect for hiring or business-to-business (B2B) sales.
35. Twitter Ads
Program for running advertising campaigns on Twitter.
Software for running advertising campaigns across a range of websites online.
Content Marketing & SEO Software
37. Google Analytics
The best software for small business website analytics.
A suite of tools for small business website optimization.
An advanced software program for improving search engine optimization (SEO) and search engine marketing (SEM) campaigns.
Software, resources, and tools for optimizing SEO performance.
Program for discovering top-performing online content.
A simple program for optimizing your website’s SEO.
Content Creation Software
The best small business tool for sourcing free professional images for commercial and personal use.
Another top small business tool for sourcing free images online.
Free software for screen recording, webcam recording, or both.
A free, simple-to-use program for creating graphics and images.
47. Adobe Photoshop
Adobe Photoshop is perhaps the best small business software for image editing and graphics creation.
Writing Tools for Small Businesses
All-in-one, free small business software for checking grammar everywhere you write online.
49. Google Docs
The best program for small business writing and editing, hosted in the cloud.
50. Microsoft Word
Long-standing home business software for writing and editing.
Print Marketing Tools for Small Businesses
One of the best tools for small business owners looking to create and sell merchandise online.
Another tool for small businesses wanting to sell merchandise online or through their Shopify website.
One of the best tools for small business owners wanting to get print materials and merchandise.
Another great tool for small businesses needing print materials and branded stationary.
Public Relations Tools for Small Businesses
55. Help a Reporter Out (HARO)
Find an expert to feature in your content or share your expertise to get featured in others’ content.
56. Google Alerts
Create weekly or daily alerts to stay up-to-date with certain topics and mentions of your brand.
Another social listening tool for small businesses looking to glean market and brand insights.
One of the best programs for small business direct outreach.
Customer Service Small Business Software
Leading software to manage small business customer service tasks, tracking, and reporting.
All-in-one software for small business customer service management.
Another customer service tool for small businesses, packed with features.
Customer service software for small businesses from the leading CRM, Salesforce.
Communication Software for Small Businesses
A team messaging application — one of the best tools for small business team communication.
Microsoft’s communication application for audio and video calls.
The most popular small business software for video calling.
66. Google Hangouts
Google’s messaging, calling, and video app.
67. Google Workspace
Use Gmail with a custom email address and access Google’s suite of business tools.
Simple software to track email opens and click-through-rates in Gmail.
Project Management Small Business Software
Project and task management software for small business teams.
An all-in-one project management and internal communication tool for businesses working remotely.
A messaging, project management, and file management tool for small business teams.
Project management tool for small businesses that integrates with more than 100 other software programs and tools.
Productivity Software for Small Businesses
The ultimate to-do list software to manage small business tasks.
A feature-packed note-taking tool for small businesses.
Free small business software to help you unsubscribe from email lists and clean up your inbox.
Schedule emails to send at a later date and set up email reminders in Gmail.
Small Business Tools for Focus
Time-tracking software for small businesses with in-built distraction blocking tools.
One of the best tools for small business owners wanting to block distracting websites and apps to focus more.
79. Spotify Focus Playlists
Curated playlists to enhance focus and productivity.
Scientifically engineered music to improve concentration, relaxation, or sleep.
Ecommerce Tools for Small Businesses
The best free small software for dropshipping products online.
82. Shopify Apps
A library of apps to improve and optimize virtually every aspect of your Shopify website.
Product research software for small businesses.
84. Shipping Label Maker
A free business tool for creating professional shipping labels on-the-fly.
85. Bill of Lading Maker
A free tool for businesses needing to create a complete bill of lading form for seamless international trading.
Hiring and Human Resource Tools for Small Businesses
A platform for sourcing freelancers and agencies for contract work.
Find service providers in virtually every vertical and niche.
Another platform for finding freelancers to help your business grow.
Leading talent acquisition software for small businesses looking to hire remotely.
Finance, HR, and planning tools for small businesses looking to scale into enterprises.
HR software for small businesses focused on people, not processes.
File Management Small Business Software
92. Google Drive
The best software to manage small business files — which integrates seamlessly with Google’s other tools like Docs, Sheets, and Slides.
Cloud file management software for small businesses to backup files, sync them across devices, and share them effortlessly.
94. Office 365
Microsoft’s complete suite of products (Word, Excel, Powerpoint, etc.) and cloud storage to manage files.
Accounting & Bookkeeping Small Business Software
Robust cloud-based financial management and accounting software for small businesses.
Scalable financial solution for businesses with small business packages and advanced options.
Accounting software designed with small service-based businesses in mind.
Tax Software for Small Businesses
Software to manage small business tax filing online — either alone or with the help of an expert.
Tax filing software program for small businesses with a maximum tax refund guarantee.
100. Jackson Hewitt Online
Simple, do-it-yourself online tax filing software with affordable pricing.
Entrepreneurial Growth Tools for Small Businesses
101. Shopify Compass
Free online courses on how to start and scale a business, taught by industry authorities and renowned experts.
Free online courses from some of the top universities in the world.
Affordably priced courses on virtually every aspect of business, marketing, and finance.
Final Thoughts: The Ultimate Small Business Software List 2021
There are countless small business software programs out there to choose from — but remember, you don’t have to use them all!
When considering new tools, first identify your most pressing needs — what’s inefficient? What’s time-consuming? Where does miscommunication happen most? Then, look for the best software or tool to solve that particular problem.
Have we missed any great tools or software programs for small businesses? Do you have a favorite tool or program? Let us know in the comments below!
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